Creating the right atmosphere can have a profound effect on clients and prospects.
Think about it: When you go into a retail store, what are you expecting? Welcome signs? Clean floors? Upbeat music? Special deals? Happy, knowledgeable employees? The right selection of merchandise, that's also easy to find?
In professional services or business-to-business sales, clients and prospects have expectations too.
How many of these items are you providing?
- Client service people with a "yes" attitude.
- The right words to use in a professional greeting.
- Refraining from “selling.” Instead, solve problems.
- Employees who tell the truth, even if it costs a sale.
- Clean rest rooms.
- Welcome sign with the visitor’s name on it.
- Tour the office and introduce them to the people they’ll be dealing with after they sign on.
- Superior food and drink.
