Avoiding costly mistakes that drive prospects away.
Citing Internet Marketing Report, the latest edition of the AICPA's CPA Marketing Insider, edited by publisher Hank Berkowitz, lists four common mistakes "that could be repelling, rather than attracting prospects to your site."
1. Self-absorbed vanity sites.
2. Splash pages that waste prospects' time.
3. Poor navigation that gets prospects lost.
4. No call to action.
If anything here sounds familiar, AICPA Custom Publishing and Bay Street Group can help make sure your site isn't in the next edition of the best-selling "Websites That Suck." Get a free evaluation now.
