Corporate America Is Facing a Credibility Crisis of Historical Proportions
Can CPAs provide the moral leadership American business needs?

In a new Harris Poll on the companies with the best reputations (Johnson & Johnson)n and the worst (Enron) -- no surprises there -- Dr. Charles Fombrun, executive director of The Reputation Institute and the annual study's co-founder, points out:

"Not since the excesses of the gilded age that produced the stock market collapse of 1929 and the 'Great Depression' have we witnessed so much reputation fallout in the corporate sector. It's proving very costly to shareholders as they've watched portfolio values tumble dramatically in the last few years."

No profession is better equipped to restore public confidence in business than the CPA business, in ways both large and small.