Yesterday, one marketing advisor was reading her local business newspaper, and was surprised toi find the first Christmas-related article of the season. It was an attorney's perspective on employers' liability for drinking at holiday parties. But it could just as well have been a CPA's views on year-end planning.
Marketers must always be thinking ahead. It's not too late for deadlines at local newspapers, weekly magazines, radio, TV and the web.
Here are three strategies:
1. A news release. Journalists and producers search online
for holiday content ideas, so this can inspire them to use you as a source.
2. An advice, personal experience or opinion piece related to the holidays.
3. Pitching yourself to the media as a resource on an issue
that often comes up during the holidays: plum pudding, the etiquette of mistletoe, family stress, car travel with kids, electrical safety, interfaith conflicts, or, obviously, end-of-year tax planning and business strategies, charitable gifts, etc. Approach media folks by calling, emailing or enclosing a business card or Rolodex card with a postal letter.
